Marketing for Entrepreneurs - BLUR Promotions

While enrolled in Marketing for Entrepreneurs, my team and I were assigned a new business of our choosing. We chose a promotions company that would start in Denton, Texas and would offer a variety of meaningful marketing solutions to local artists. Together we came up with the idea, researched the feasibility of our business, and created this video to pitch to an investor (and our professor). Our team received the highest score in the class.

My Favorite Cozy Beverages

After a visit to Waco, Texas I was on a mission to recreate the most delicious chai latte I have EVER had. It was perfectly titled the "Pumpkin Patch" from Common Grounds Coffee. After begging them for the secret ingredients inside the tasty beverage, I was given the specific formula to make it at home. #blessed

Learning to Breathe

Looking out into the ocean, it is easy to believe you'd only think of the views in front of you but I constantly found myself thinking about everything I need to do back in Austin.

Halfway through my trip in Florida I had to learn what it means to slow down, take a deep breath, and ONLY think about what is in front of me. Luckily, when I reached this beautiful spot in Key West, I was able to take in every second and understand how beautiful this place is.

H&M in Lithuania - Country Analysis

This project was completed during my International Business course. As an individual assignment, I had to analyze a company and evaluate its performance in a certain country. Fun fact: I chose Lithuania since it is part of my heritage and where my last name comes from! Then I chose H&M because it is a very popular clothing store that was opening up a few new stores in the country. 

Special Projects in Marketing Practicum

During this course I was assigned to a team that analyzed a real company in Austin and offered marketing recommendations to increase their overall performance. This company was in the life insurance industry and was looking to add a new product line to their product offerings. This company did not want to introduce the new product to their existing loyal customer base due to the potential decrease in loyalty if the customers do not appreciate the new product.