Marketing for Entrepreneurs - BLUR Promotions

While enrolled in Marketing for Entrepreneurs, my team and I were assigned a new business of our choosing. We chose a promotions company that would start in Denton, Texas and would offer a variety of meaningful marketing solutions to local artists. Together we came up with the idea, researched the feasibility of our business, and created this video to pitch to an investor (and our professor). Our team received the highest score in the class.

H&M in Lithuania - Country Analysis

This project was completed during my International Business course. As an individual assignment, I had to analyze a company and evaluate its performance in a certain country. Fun fact: I chose Lithuania since it is part of my heritage and where my last name comes from! Then I chose H&M because it is a very popular clothing store that was opening up a few new stores in the country. 

Special Projects in Marketing Practicum

During this course I was assigned to a team that analyzed a real company in Austin and offered marketing recommendations to increase their overall performance. This company was in the life insurance industry and was looking to add a new product line to their product offerings. This company did not want to introduce the new product to their existing loyal customer base due to the potential decrease in loyalty if the customers do not appreciate the new product.  

LYNX Mobile Application Project

During my Management Information Systems class at UT I worked with a group to develop a new application to pitch to potential VCs. Our idea was an application that would allow users to follow and watch their favorite television shows all on one device. The uniqueness of this application was the ability to follow shows that display across multiple platforms (i.e. ABC, Netflix, HBO).