H&M in Lithuania - Country Analysis

This project was completed during my International Business course. As an individual assignment, I had to analyze a company and evaluate its performance in a certain country. Fun fact: I chose Lithuania since it is part of my heritage and where my last name comes from! Then I chose H&M because it is a very popular clothing store that was opening up a few new stores in the country. 

Special Projects in Marketing Practicum

During this course I was assigned to a team that analyzed a real company in Austin and offered marketing recommendations to increase their overall performance. This company was in the life insurance industry and was looking to add a new product line to their product offerings. This company did not want to introduce the new product to their existing loyal customer base due to the potential decrease in loyalty if the customers do not appreciate the new product.